Senior Product Designer:

Innovator who challenges existing systems.

Welcome, I'm Carol Ann Friday.

You can call me Carol Ann, like the little girl from Poltergeist.

I'm a senior product designer at athenahealth. I've spent the last few years working in med tech and am currently working on projects that improve specialized billing workflows.

Projects

Navigation Redesign

visualization of the navigation on a desktop and mobile device

Description: Iterate on the existing navigation to shorten task flows and reduce confusion.
Timeframe: May-June 2022
Impact: Decrease in bounce rates, longer sessions and increased page engagement.

Referral Automation Website

Card image of a referral input form set in a computer screen

Description: Create a tool for referral processing to increase the speed and amount of referrals being processed.
Timeframe: March-May 2022
Impact: Increase in approvals being processed and approved.

Lab Scheduling Flow Update

Image of a page titled Lab Appointments set in a computer screen

Description: Update the lab scheduling flow to drive more online appointments scheduled.
Timeframe: January-February 2022
Impact: Decrease in bounce rates, longer sessions and increased page engagement.

CareConnect Mobile App

Description: Complete redesign and rebuild of the CareConnect mobile application.
Timeframe: November 2022-February 2023
Impact: Increase in monthly users and improvement in app store ratings.